Football and Management: Comparisons between Sport and Enterprise

Soderman, S.

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-11-14

Format: Hardcover

ISBN-13: 9780230391178

DOI: 10.1057/9780230391185

Dimensions: 216cm x140cm

Pages: 286