{"product_id":"9780230500280","title":"Competitive Identity: The New Brand Management for Nations, Cities and Regions","description":"\u003ch1\u003eCompetitive Identity: The New Brand Management for Nations, Cities and Regions\u003c\/h1\u003e \u003ch2\u003eAnholt, Simon\u003c\/h2\u003e \u003cp\u003eEver since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2006-11-13\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230500280\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230627727\u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 147\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431725121676,"sku":"9780230500280","price":76.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230500280.jpg?v=1775892967","url":"https:\/\/lateknightbooks.com\/products\/9780230500280","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}