Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game

Sinha, I.; Foscht, T.

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.

Details

Published by: Palgrave Macmillan

Publication Date: 2006-11-22

Format: Hardcover

ISBN-13: 9780230507548

DOI: 10.1057/9780230625068

Dimensions: 216cm x140cm

Pages: 198