Luxury Fashion Branding: Trends, Tactics, Techniques

Okonkwo, U.

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Details

Published by: Palgrave Macmillan

Publication Date: 2007-05-03

Format: Hardcover

ISBN-13: 9780230521674

DOI: 10.1007/978-0-230-59088-5

Dimensions: 235cm x155cm

Pages: 352