Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Melewar, T.; Karaosmanoglu, E.

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Details

Published by: Palgrave Macmillan

Publication Date: 2008-10-23

Format: Hardcover

ISBN-13: 9780230543140

DOI: 10.1057/9780230583221

Dimensions: 216cm x140cm

Pages: 230