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China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.
Published by: Palgrave Macmillan
Publication Date: 2007-09-19
Format: Paperback
ISBN-13: 9780230551183
DOI: 10.1057/9780230286771
Dimensions: 235cm x155cm
Pages: 164