Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

Resnick, E.

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

Details

Published by: Palgrave Macmillan

Publication Date: 2008-05-21

Format: Hardcover

ISBN-13: 9780230554030

DOI: 10.1057/9780230583733

Dimensions: 235cm x155cm

Pages: 184