{"product_id":"9780230576575","title":"Sensory Marketing","description":"\u003ch1\u003eSensory Marketing\u003c\/h1\u003e \u003ch2\u003eHultén, B.; Broweus, N.; Dijk, M. van\u003c\/h2\u003e \u003cp\u003eThe book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2009-05-21\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230576575\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230237049\u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 183\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47678569578636,"sku":"9780230576575","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230576575.jpg?v=1776565382","url":"https:\/\/lateknightbooks.com\/products\/9780230576575","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}