{"product_id":"9780230577343","title":"Integrated Brand Marketing and Measuring Returns","description":"\u003ch1\u003eIntegrated Brand Marketing and Measuring Returns\u003c\/h1\u003e \u003ch2\u003eKitchen, P.\u003c\/h2\u003e \u003cp\u003eA successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-07-07\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230577343\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230297340\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 181\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431172882572,"sku":"9780230577343","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230577343.jpg?v=1775881343","url":"https:\/\/lateknightbooks.com\/products\/9780230577343","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}