Providing a unique insight into how gender is performed in contemporary high-tech work and introducing a creative and novel way of analyzing the fluidity and rigidity of gender at work through discourse analytic methods the author highlights how changes in the world of work interact with changes in gender relations.

ELISABETH KELAN, PhD, is Professor of Leadership at Cranfield School of Management. She has written numerous academic articles and two books. The Times featured her as one of the management thinkers to watch and her research was reported in The Financial Times, ABC News, Die Zeit and El País amongst others. She sits on the advisory boards of the Women's Empowerment Principles, a partnership initiative of UN Women and the UN Global Compact, and the National Society of High School Scholars Foundation. She is an associate editor of the journal Gender, Work and Organization and is on the editorial board of the British Journal of Management. She previously worked at London Business School and holds a PhD from the London School of Economics and Political Science.