Strategic Foresight: A New Look at Scenarios

Marcus, A.

This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-07-14

Format: Hardcover

ISBN-13: 9780230611726

DOI: 10.1057/9780230622654

Dimensions: 229cm x152cm

Pages: 209