The Idea Writers: Copywriting in a New Media and Marketing Era

Iezzi, T.; n/a, N.

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-12-14

Format: Paperback

ISBN-13: 9780230613881

DOI: 10.1007/978-1-137-51044-0

Dimensions: 235cm x155cm

Pages: 213