Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

Calogridis, M.

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-01-29

Format: Hardcover

ISBN-13: 9780230614604

DOI: 10.1057/9780230102347

Dimensions: 235cm x155cm

Pages: 190