{"product_id":"9780230614604","title":"Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement","description":"\u003ch1\u003ePractical Pricing: Translating Pricing Theory into Sustainable Profit Improvement\u003c\/h1\u003e \u003ch2\u003eCalogridis, M.\u003c\/h2\u003e \u003cp\u003eThis book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-01-29\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230614604\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230102347\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 190\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47680559284364,"sku":"9780230614604","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230614604.jpg?v=1776576964","url":"https:\/\/lateknightbooks.com\/products\/9780230614604","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}