{"product_id":"9780313386404","title":"Strategic Communication Origins, Concepts, and Current Debates","description":"\u003ch3\u003eContemporary Military, Strategic, and Security Issues\u003c\/h3\u003e\u003ch1\u003eStrategic Communication\u003c\/h1\u003e\u003ch2\u003eOrigins, Concepts, and Current Debates\u003c\/h2\u003e\u003ch3\u003eChristopher Paul\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePolitical Science \/ International Relations \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis volume in the \u003cb\u003eContemporary Military, Strategic, and Security Issues\u003c\/b\u003e series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.\u003cbr\u003e\u003ci\u003eStrategic Communication: Origins, Concepts, and Current Debates\u003c\/i\u003e is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition.\u003cbr\u003e\u003cbr\u003eBut that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the \"war of ideas\" through fully integrated and synchronized communications and actions.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eChristopher Paul\u003c\/b\u003e, PhD, is a social scientist working out of RAND's Pittsburgh office.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 April 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePraeger\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780313386404\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.04\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":53099318902924,"sku":"9780313386404","price":61.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_6bbb40fc-ec55-4e67-8874-68b5234bdb1d.jpg?v=1787138934","url":"https:\/\/lateknightbooks.com\/products\/9780313386404","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}