{"product_id":"9780313392085","title":"Can Journalism Be Saved? Rediscovering America's Appetite for News","description":"\u003ch1\u003eCan Journalism Be Saved?\u003c\/h1\u003e\u003ch2\u003eRediscovering America's Appetite for News\u003c\/h2\u003e\u003ch3\u003eRachel Davis Mersey\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Journalism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eThis book challenges the once-dominant social responsibility model and argues that a new, \"individual-first\" paradigm is what will allow journalism to survive in today's crowded media marketplace.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eBy some measures, it would seem that print journalism is dying. Journalism recently suffered one of its worst circulation declines in years: a drop of more than ten percent in the a six month period ending September 30, 2009. \u003ci\u003eThe Rocky Mountain News\u003c\/i\u003e in Denver, CO, closed its doors in 2009—after it dominated the AP awards in 2008, and was lauded for an investigative expose on unfair treatment of former nuclear workers. Even the \u003ci\u003eNew York Times\u003c\/i\u003e and the \u003ci\u003eWashington Post \u003c\/i\u003eare experiencing financial trouble. But print advertising revenue still trumps online advertising revenue ten-fold. Is there hope yet for traditional journalism?\u003cbr\u003e\u003cbr\u003eThis book reviews the complicated challenge facing journalism, tracing its 19th-century community-oriented origins and documenting the vast expansion of the news business via blogs and other Internet-enabled outlets, user-generated content, and news-like alternatives. The author argues that a radical shift in mindset—striving to meet each individual's demands for what he wants to know—will be necessary to save journalism.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eRachel Davis Mersey\u003c\/b\u003e is assistant professor at the Medill School of Journalism at Northwestern University, Evanston, IL, where she is also a faculty fellow for the university's Institute for Policy Research.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e06 August 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePraeger\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780313392085\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e184\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":55553282867340,"sku":"9780313392085","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_222f5037-c860-40d4-8e12-c523a9bcf211.jpg?v=1788314251","url":"https:\/\/lateknightbooks.com\/products\/9780313392085","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}