{"product_id":"9780333238509","title":"Industrial Innovation Technology, Policy, Diffusion","description":"\u003ch1\u003eIndustrial Innovation\u003c\/h1\u003e\u003ch2\u003eTechnology, Policy, Diffusion\u003c\/h2\u003e\u003ch3\u003eMichael J. Baker\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eHow much can innovation contribute to the quality of life? How can innovation be used to develop and market commercial products? These are two major questions considered by an international symposium of active researchers from the USA and Europe in the fields of industrial innovation which was held at the University of Strathclyde, Glasgow. The scope of the papers is extensive and embraces the whole process of innovation, from invention through development to commercialisation and diffusion. Some papers cover broad general issues such as the social and economic consequences of innovation and government policies towards innovation and research and development. Others provide highly specific and pragmatic advice upon the management of innovation and the development of marketing strategies to promote the speedy acceptance of new products and processes. Despite the diversity of the contributions, a number of clear themes emerge. These include the importance, for successful innovation, of clearly identifying user needs and the need for total immersion in the detail of an industry or market in order to understand the diffusion of an innovation. In short, there is something in this book for anyone who is concerned with the impact and influence of technological innovation on our future.\u003c\/div\u003e\u003cdiv\u003eJAMES R. BRIGHT Industrial Management Center Inc., South Carolina\r\nJOHN A. CZEPIEL New York University\r\nMICHAEL GIBBONS University of Manchester\r\nBELA GOLD Case Western Reserve University, Cleveland, Ohio\r\nERIK A. HAEFFNER Innovation Institute, Stockholm\r\nGEORGE HAYWARD the Anglian Regional Management Centre, Chelmsford\r\nJOHN LANGRISH University of Manchester Institute of Science and Tehnology\r\nBLAIR LITTLE University of Western Ontario, London, Canada\r\nHARRY NYSTRÖM Institue for Economics and Statistics, Uppsala\r\nEDGAR A. PESSEMIER Purdue University, West Lafayette, Indiana\r\nGEORGE F. RAY National Institute of Economic and Social Research, London\r\nANDREW ROBERTSON the Polytechnic of Central London\r\nROY ROTHWELL University of Sussex\r\nKARL A. STROETMANN Abt Associates GmbH, Heidelberg\r\nMORRIS TEUBAL Hebrew University, Jerusalem\r\nBRIAN C. TWISS University of Bradford\r\nLUITPOLD UHLMANN Ifo-Institute for Economic Research, Munich\r\nJAMES M. UTTERBACK Massachusetts Institute of Technology\r\nERIC VON HIPPEL Massachusetts Institute of Technology\r\nDAVID S. WATKINS Manchester Business School\r\nFRANK WOLEK US Department of Commerce, Washington, DC\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e20 June 1979\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan UK\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780333238509\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e464\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":50804847673484,"sku":"9780333238509","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780333238509.jpg?v=1781785358","url":"https:\/\/lateknightbooks.com\/products\/9780333238509","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}