Customer Loyalty and Success

Lynch, J.

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

Details

Published by: Palgrave Macmillan

Publication Date: 1995-06-19

Format: Hardcover

ISBN-13: 9780333639108

DOI: 10.1057/9780230374713

Dimensions: 216cm x140cm

Pages: 292