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This book provides a guide to successful management. Managers need to set the right objectives for the company and clear objectives for themselves. A general manager must develop new strategies that are relevant to the environment and are based on the core competences of the corporation. These strategies will need to yield a long term competitive advantage so that they significantly increase the value of the company over time. This book, by the Chief Executive of a major multinational company, provides many insights and thoughtful consideration of important aspects of successful management.
Published by: Palgrave Macmillan
Publication Date: 1995-10-10
Format: Hardcover
ISBN-13: 9780333643471
DOI: 10.1057/9780230374157
Dimensions: 235cm x155cm
Pages: 220