International Business: Economics and Anthropology, Theory and Method

Buckley, Peter J.

This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalization process and organizing for innovation in multinational companies.

Details

Published by: Palgrave Macmillan

Publication Date: 1998-04-27

Format: Hardcover

ISBN-13: 9780333687505

DOI: 10.1007/978-1-349-26416-2

Dimensions: 216cm x140cm

Pages: 295