The Politics of Marketing the Labour Party

Wring, D.

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Details

Published by: Palgrave Macmillan

Publication Date: 2004-11-23

Format: Hardcover

ISBN-13: 9780333689523

DOI: 10.1057/9780230597617

Dimensions: 216cm x140cm

Pages: 262