Business in a Virtual World: Exploiting Information for Competitive Advantage

Name: Business in a Virtual World: Exploiting Information for Competitive Advantage
Brand: Palgrave Macmillan UK
SKU: 9780333721216
Price: 49.49 USD
Availability: InStock

Czerniawska, Fiona; Potter, G.

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.