Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories

Beck-Burridge, M.; Walton, J.

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Details

Published by: Palgrave Macmillan

Publication Date: 2001-11-07

Format: Hardcover

ISBN-13: 9780333925409

DOI: 10.1057/9780230508224

Dimensions: 235cm x155cm

Pages: 196