From Battlefield to Boardroom: Winning Strategies for Today's Global Business

Laurie, D.

Strategies, well crafted and boldly executed, are the lynchpin of a successful company. Many successful business strategies have their genesis on one of history's battlefields. In this his latest book, best-selling strategy author Dennis Laurie depicts crucial battles through history, describing the key military strategies and their application to the business world. Vivid depictions of those modern day companies that have already begun executing these military orientated strategies such as Microsoft, Nike, Disney and Amazon.com make this book a stimulating read for those Senior Executives and MBA students seeking fresh inspiration.

Details

Published by: Palgrave Macmillan

Publication Date: 2001-08-06

Format: Hardcover

ISBN-13: 9780333949900

DOI:

Dimensions: 234cm x156cm

Pages: 192