Building Great Customer Experiences

Shaw, Colin; Ivens, John

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

Details

Published by: Palgrave Macmillan

Publication Date: 2002-09-13

Format: Hardcover

ISBN-13: 9780333990131

DOI: 10.1057/9780230554719

Dimensions: 229cm x152cm

Pages: 224