{"product_id":"9780367192150","title":"Content Strategy in Technical Communication","description":"\u003ch3\u003eATTW Series in Technical and Professional Communication\u003c\/h3\u003e\u003ch1\u003eContent Strategy in Technical Communication\u003c\/h1\u003e\u003ch3\u003eGuiseppe Getto | Jack Labriola | Sheryl Ruszkiewicz\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ Documentation \u0026amp; Technical Writing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eContent Strategy in Technical Communication\u003c\/em\u003e provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. \u003c\/p\u003e\n\u003cp\u003eEmerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as \"Editing Content for Global Reuse\" and \"Teaching Content Strategy to Graduate Students with Real Clients,\" while giving equal weight to professional best practices and to pedagogy for content strategy. \u003c\/p\u003e\n\u003cp\u003eThis book is an essential resource for professionals, students, and scholars throughout the field of technical communication.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eDr. Guiseppe Getto\u003c\/strong\u003e is Associate Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm specializing in nonprofits and small businesses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDr. Jack T. Labriola \u003c\/strong\u003eis Assistant Professor of Technical Communication and Interactive Design at Kennesaw State University. Outside of academia, Dr. Labriola is the Vice President of User Experience and Content Strategy at Content Garden, Inc.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSheryl Ruszkiewicz\u003c\/strong\u003e is Special Lecturer at Oakland University, where she teaches in the First-Year Writing program.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 October 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780367192150\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e238\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63537814864012,"sku":"9780367192150","price":210.59,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9780367192150","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}