Introducing fundamental principles and best practice in environmentally-responsible and sustainable sport management, this textbook outlines the opportunities and commercial benefits for sport organisations that take the environment into account in their business planning.

The book defines key concepts in sport management and environmental studies and features contemporary case studies and international examples throughout. It explains why this is such an important area for sport and wider society, one that no sport organisation or sport management professional can afford to ignore. It explores all the core functional areas of sport management – including finance, governance, policy, law, marketing, sponsorship, facilities, and operations – and shows how to build more effective and more sustainable business practices. The book also explores the important advocacy and influencing role that sport can play in increasing environmental awareness in wider society, creating positive and lasting relationships between sport organisations, sport consumers and partner institutions that will have long-term commercial benefits for sport business.

This is the perfect foundation text for any course focusing on sport and the environment or sustainable sport business, and essential reading for all courses on corporate social responsibility in sport, sport ethics, sport consumer behaviour, or the essentials of sport business and management.

Additional online support materials accompany the book, including PowerPoint slides, lecture notes, a syllabus template, and sample assignments.

Brian P. McCullough is a Professor of Sport Management in the School of Kinesiology and the Director for the Center of Sport & Sustainability at the University of Michigan, USA. His research explores the intersection of environmental sustainability in the sport sector, specifically the managerial decision-making processes to implement sustainable initiatives. It examines interventions of behavioral change among sport spectators and participants to promote more sustainable behaviors, and evaluates the environmental impact of sport spectators and participants. Dr McCullough has worked with the United Nation’s Climate Change Secretariat to establish a Sports for Climate Action Initiative to engage the sport sector to meet the Paris Climate Agreement goals of carbon neutrality. He also contributed to the United States National Climate Assessment on the impacts of climate change on sport, recreation, and physical activity.