{"product_id":"9780470011461","title":"Beyond Traditional Marketing Innovations in Marketing Practice","description":"\u003ch3\u003eIMD Executive Development Series\u003c\/h3\u003e\u003ch1\u003eBeyond Traditional Marketing\u003c\/h1\u003e\u003ch2\u003eInnovations in Marketing Practice\u003c\/h2\u003e\u003ch3\u003eKamran Kashani | Jean-Pierre Jeannet | Jacques Horovitz | Sean Meehan | Adrian Ryans | Dominique Turpin | John Walsh\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThis book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eK\u003c\/b\u003e\u003cb\u003eamran Kashani\u003c\/b\u003e (Lead Author and Editor) is Professor of Marketing and Global Strategy at IMD. He teaches topics in marketing, brand building, global strategy and international management. His special interests span across industrial, business-to-business, and consumer marketing.  \u003cp\u003e\u003cb\u003eJean-Pierre Jeannet\u003c\/b\u003e is Professor of Strategy and Marketing at IMD. His areas of special interest are global business and marketing strategies, and market orientation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJacques Horovitz\u003c\/b\u003e is Professor of Service Strategy, Service Marketing and Service Management at IMD. He focuses on how to compete through service and improve customer satisfaction with heavy emphasis on service as a strategy for differentiation, on customer loyalty and on creating a service culture.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSeán Meehan\u003c\/b\u003e is the Martin Hilti Professor of Marketing and Change Management at IMD, Lausanne, Switzerland. His teaching encompasses marketing and corporate strategy. He has designed and\/or delivered management development programmes for companies such as PricewaterhouseCoopers Corporate Finance, COSA, Hilti A.G., Swiss Re and Toyota.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAdrian Ryans\u003c\/b\u003e is a Professor of Marketing at IMD. His areas of interest include marketing strategy and strategic market planning. He has particular expertise in business-to-business marketing and in strategic market planning for companies operating in fast-moving technology-intensive markets.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProfessor Dominique Turpin\u003c\/b\u003e is the Dentsu Professor in Japanese Management at IMD, and specializes in marketing and strategy. He is co-director of the Programme for Executive Development (PED), a ten-week programme which brings together high potential upper- and mid-level managers from all over the world in an integrated learning experience to explore the latest management issues.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJohn W. Walsh\u003c\/b\u003e is Professor of Marketing at IMD. His research interests include the application of economic and econometric models to marketing issues, managerial and consumer decision-making, and competitive marketing strategy.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e06 June 2005\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470011461\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e328\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378676166796,"sku":"9780470011461","price":63.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470011461.jpg?v=1780145839","url":"https:\/\/lateknightbooks.com\/products\/9780470011461","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}