{"product_id":"9780470028575","title":"Return on Ideas A Practical Guide to Making Innovation Pay","description":"\u003ch1\u003eReturn on Ideas\u003c\/h1\u003e\u003ch2\u003eA Practical Guide to Making Innovation Pay\u003c\/h2\u003e\u003ch3\u003eDavid Nichols\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003eReturn on Ideas\u003c\/i\u003e is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem.  \u003cp\u003eThe first book to look in detail at innovation as a business-driving imperative, \u003ci\u003eReturn on Ideas\u003c\/i\u003e provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P\u0026amp;G, Danone, Amex and Ben \u0026amp; Jerry’s – as well as unconventional sources such as theatre and comedy.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eDavid Nichols\u003c\/b\u003e is a marketing coach who “\u003ci\u003emakes us feel like we can achieve everything we want\u003c\/i\u003e” according to one of his global brand director clients. He teamed up with David Taylor in 2006 to become a Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision and innovation projects for many global companies and brands including Castrol, Vodafone, Unilever and Cadburys.\u003cbr\u003e\u003cbr\u003eDavid is the author of “\u003ci\u003eBrands \u0026amp; Gaming: The computer gaming phenomenon and its impact on brands and business\u003c\/i\u003e” published by Palgrave Macmillan in 2005, cataloguing the rise and rise of a new global cultural phenomenon that is going to change the marketing landscape forever.\u003cbr\u003eHe started his career at OC\u0026amp;C Strategy consultants, moving on to the marketing consultancy Added Value where he spent 11 years rising to be Managing Director of the UK, including stints in Paris and as MD in Australia.\u003cbr\u003eDavid has written and produced three full scale musicals and managed a professional improv troupe, \u003ci\u003eThe Impro Musical\u003c\/i\u003e, working with Tony Slattery, Eddie Izzard and Greg Proops.\u003cbr\u003e\u003cbr\u003eHe has a first class degree in Aerospace Engineering from Bristol University and in his spare time is an aerobatic pilot.\u003cbr\u003e\u003cbr\u003eContact David at davidn@thebrandgym.com\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 May 2007\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470028575\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e26.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310411051148,"sku":"9780470028575","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470028575_b17b8836-0f60-4745-bf75-9d3c08879e7e.jpg?v=1780156720","url":"https:\/\/lateknightbooks.com\/products\/9780470028575","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}