{"product_id":"9780470034507","title":"The Business Marketing Course Managing in Complex Networks","description":"\u003ch1\u003eThe Business Marketing Course\u003c\/h1\u003e\u003ch2\u003eManaging in Complex Networks\u003c\/h2\u003e\u003ch3\u003eDavid Ford | Lars-Erik Gadde | Håkan Håkansson | Ivan Snehota\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThe new edition of this widely used business marketing text has been completely revised and rewritten. \u003ci\u003eThe Business Marketing Course\u003c\/i\u003e provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.  \u003cp\u003eThe new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer’s offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.\u003c\/p\u003e \u003cp\u003eThe book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eProfessor David Ford\u003c\/b\u003e is founder member of the IMP (International Marketing and Purchasing) Group, a body of researchers from eight countries which has carried out a number of large-scale studies into international industrial marketing and purchasing. He is also visiting professor at the University of Texas and a member of the internal board of advisers for the School of Business at Uppsala University in Sweden.  \u003cp\u003e\u003cb\u003eHakan Hakansson\u003c\/b\u003e is professor at the Nordic School of Management, BI, in Norway.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLars-Erik Gadde\u003c\/b\u003e is professor at Chalmers University of Technology in Sweden.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIvan Snehota\u003c\/b\u003e is professor at the University of Lugano in Switzerland.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 October 2006\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470034507\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384159334540,"sku":"9780470034507","price":65.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470034507.jpg?v=1780110813","url":"https:\/\/lateknightbooks.com\/products\/9780470034507","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}