{"product_id":"9780470034675","title":"The Strategic Management of Information Systems Building a Digital Strategy","description":"\u003ch1\u003eThe Strategic Management of Information Systems\u003c\/h1\u003e\u003ch2\u003eBuilding a Digital Strategy\u003c\/h2\u003e\u003ch3\u003eJoe Peppard | John Ward\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Strategic Planning\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cul\u003e \u003cli\u003eA comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS\/IT) strategy.\u003c\/li\u003e \u003cli\u003ePresents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.\u003c\/li\u003e \u003cli\u003eBrings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS\/IT.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePeppard\u003c\/b\u003e and \u003cb\u003eWard\u003c\/b\u003e discuss the key questions that managers have to grapple with of \u003ci\u003ewhere, when\u003c\/i\u003e and \u003ci\u003ehow\u003c\/i\u003e to invest in IS\/IT, which is why a IS\/IT (or digital) strategy is required.\u003c\/li\u003e \u003c\/ul\u003e\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eJoe Peppard\u003c\/b\u003e and \u003cb\u003eJohn Ward\u003c\/b\u003e present a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. This approach can be used by executives, managers and IS\/IT professionals, working together, to combine their experience and skills to identify what can and needs to be done and how best to do it, so that IS\/IT is managed strategically. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 April 2016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470034675\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e504\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e31.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384103727244,"sku":"9780470034675","price":78.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470034675.jpg?v=1780202864","url":"https:\/\/lateknightbooks.com\/products\/9780470034675","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}