{"product_id":"9780470056431","title":"Watch This, Listen Up, Click Here Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume","description":"\u003ch1\u003eWatch This, Listen Up, Click Here\u003c\/h1\u003e\u003ch2\u003eInside the 300 Billion Dollar Business Behind the Media You Constantly Consume\u003c\/h2\u003e\u003ch3\u003eDavid Verklin | Bernice Kanner\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eA media and advertising CEO explains how his world shapes ours\u003cbr\u003e The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.\u003cbr\u003e David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's \"On Madison Avenue\" column.\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eDavid Verklin\u003c\/b\u003e is chief executive of the largest independent media buying operation in the world, Carat Americas and \u003cst1:place w:st=\"on\"\u003eAsia\u003c\/st1:place\u003e, with $5.5 billion in annual billings. He speaks to management executives both inside and outside the worlds of marketing, media and management. Recently, The Myers Report named him one of the American media industry’s most influential people. He is regularly quoted in \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eUSA Today\u003c\/i\u003e, the \u003ci\u003eWashington Post\u003c\/i\u003e and the trade press and serves as a media analyst for CNBC, ESPN and MSNBC.  \u003cp\u003e\u003c\/p\u003e \u003cb\u003eBernice Kanner\u003c\/b\u003e is a marketing expert and author who for 13 years wrote the weekly “On Madison Avenue” column for \u003ci\u003eNew York Magazine\u003c\/i\u003e. She has been a marketing columnist for Bloomberg LLC on radio, TV and in print. Currently she is editor of WomensBiz.US and produces an online column that is syndicated by Dow Jones. She has appeared on \u003ci\u003eOprah, The Today Show, CBS Morning News, Fox \u0026amp; Friends, ABC Worlds News, Dateline, Nightly Business Report, Inside Edition, A\u0026amp;E, CNBC\u003c\/i\u003e, and many CNN shows. Her books, which include the \u003ci\u003eAre You \u003cst1:place w:st=\"on\"\u003e\u003cst1:city w:st=\"on\"\u003eNormal\u003c\/st1:city\u003e\u003c\/st1:place\u003e?\u003c\/i\u003e series (St. Martin’s)\u003ci\u003e,\u003c\/i\u003e   \u003ci\u003eThe Super Bowl of Advertising: How the Commercials Won the Game\u003c\/i\u003e (Bloomberg Press, 2003) \u003ci\u003ePocketbook Power, How to Reach the Hearts and Minds of\u003c\/i\u003e \u003ci\u003eToday’s Most Coveted Consumers: Women\u003c\/i\u003e (McGraw Hill\/ Advertising Age, 2004) and \u003ci\u003eThe 100 Best TV Commercials And Why They Worked\u003c\/i\u003e, (Times Books, 1999), have been reviewed in the \u003ci\u003eWall Street Journal, USA Today, NY Times,\u003c\/i\u003e and the \u003ci\u003eWashington Post\u003c\/i\u003e.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e20 April 2007\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470056431\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.56\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314607779980,"sku":"9780470056431","price":26.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470056431_2ba7ca7d-25ac-4436-9bfa-4426c0b68073.jpg?v=1780140797","url":"https:\/\/lateknightbooks.com\/products\/9780470056431","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}