{"product_id":"9780470137321","title":"Join the Conversation How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership","description":"\u003ch1\u003eJoin the Conversation\u003c\/h1\u003e\u003ch2\u003eHow to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership\u003c\/h2\u003e\u003ch3\u003eJoseph Jaffe\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Advertising \u0026amp; Promotion\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eWith the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In \u003ci\u003eJoin the Conversation,\u003c\/i\u003e Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eJOSEPH JAFFE\u003c\/b\u003e is President and founder of crayon, LLC. crayon is a new marketing innovation company specializing in interrupting the status quo, joining the conversation, and effecting transformational change through well-structured experimentation, using a bold mix of alternatives to traditional advertising (www.crayonville.com). Prior to crayon, he was president and founder of Jaffe, LLC, and director of Interactive Media at TBWA\\Chiat\\Day and OMD USA. His clients have included The Coca-Cola Company, American Airlines, Starwood Hotels, Procter \u0026amp; Gamble, Kmart, Absolut Vodka, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. \u003c\/p\u003e\n\u003cp\u003eJoin the conversation today at \u003ci\u003ewww.jointheconversation.us\u003c\/i\u003e or through Jaffe's daily blog and podcast, Jaffe Juice \u003ci\u003e(www.jaffejuice.com)\u003c\/i\u003e. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e19 October 2007\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470137321\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384687915148,"sku":"9780470137321","price":26.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470137321.jpg?v=1780139833","url":"https:\/\/lateknightbooks.com\/products\/9780470137321","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}