{"product_id":"9780470139097","title":"The Price is Wrong Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing","description":"\u003ch1\u003eThe Price is Wrong\u003c\/h1\u003e\u003ch2\u003eUnderstanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing\u003c\/h2\u003e\u003ch3\u003eSarah Maxwell\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eFair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with \u003ci\u003eThe Price Is Wrong,\u003c\/i\u003e Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eSarah Maxwell\u003c\/b\u003e, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the \u003ci\u003eJournal of Business Research\u003c\/i\u003e, \u003ci\u003eJournal of Economic Psychology\u003c\/i\u003e, and the \u003ci\u003eAmerican Journal of Economics and Sociology\u003c\/i\u003e. Previously, Dr. Maxwell was a vice president of marketing for Aramark and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries including India, China, and Brazil.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e02 January 2008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470139097\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.84\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314789937292,"sku":"9780470139097","price":29.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470139097_d673b340-1d02-48c5-987c-117ab064ed43.jpg?v=1780179222","url":"https:\/\/lateknightbooks.com\/products\/9780470139097","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}