{"product_id":"9780470190531","title":"Interior Design in Practice Case Studies of Successful Business Models","description":"\u003ch1\u003eInterior Design in Practice\u003c\/h1\u003e\u003ch2\u003eCase Studies of Successful Business Models\u003c\/h2\u003e\u003ch3\u003eTerri L. Maurer | Katie Weeks\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eArchitecture \/ Interior Design \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eThrough real-world case studies, master the business of interior design practice\u003c\/b\u003e  \u003cp\u003eWhether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer\u003ci\u003e. Interior Design in Practice\u003c\/i\u003e provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success.\u003c\/p\u003e \u003cp\u003eThrough real-world case studies, you'll learn the essentials of building a design practice, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eDeciding how and when to use business planning, strategic planning, and financial planning to your benefit\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTechniques to build teams and motivate team members\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWays to avoid costly mistakes\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAdvice on branding and marketing your firm and yourself\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMethods to integrate new technology into your day-to-day practice, marketing, and networking\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCoauthored by a former ASID national president and an experienced design writer and editor, \u003ci\u003eInterior Design in Practice\u003c\/i\u003e assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eTERRI L. MAURER, FASID\u003c\/b\u003e, a former national president of ASID, is a business consultant, commercial interior designer, author, speaker, and educator. Based in Akron, Ohio, she is the owner of Maurer Design Group and President of Maurer Consulting Group.  \u003cp\u003e\u003cb\u003eKATIE WEEKS\u003c\/b\u003e, the editor of \u003ci\u003eeco-structure\u003c\/i\u003e magazine, is an experienced design writer and editor. She is a former editor of \u003ci\u003eContract\u003c\/i\u003e magazine and has served as a member of the editorial advisory board for \u003ci\u003eASID ICON\u003c\/i\u003e magazine.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 November 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470190531\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310675619980,"sku":"9780470190531","price":77.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470190531_a75106d7-5784-48b2-b897-085ace60d513.jpg?v=1780104248","url":"https:\/\/lateknightbooks.com\/products\/9780470190531","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}