{"product_id":"9780470225387","title":"From Assets to Profits Competing for IP Value and Return","description":"\u003ch3\u003eIntellectual Property-General, Law, Accounting \u0026amp; Finance, Management, Licensing, Special Topics\u003c\/h3\u003e\u003ch1\u003eFrom Assets to Profits\u003c\/h1\u003e\u003ch2\u003eCompeting for IP Value and Return\u003c\/h2\u003e\u003ch3\u003eBruce Berman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLaw \/ Intellectual Property \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eEdited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, \u003ci\u003eFrom Assets to Profits: Competing for IP Value and Return\u003c\/i\u003e provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, \u003ci\u003eFrom Assets to Profits\u003c\/i\u003e reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eBruce Berman (New York NY)\u003c\/b\u003e is CEO of Brody Berman Associates in New York, a communications and management consulting firm focusing on innovative companies, assets and investors. Mr. Berman works closely with IP-rich companies, consultants and lawyers, as well as private equity firms and their clients to enhance patent value and facilitate transactions. In addition to this book, Berman is responsible for \u003ci\u003eMaking Innovation Pay: People Who Turn IP Into Shareholder Value\u003c\/i\u003e (Wiley 2005). He also edited and contributed to \u003ci\u003eFrom Ideas to Assets: Investing Wisely in Intellectual Property\u003c\/i\u003e (Wiley 2002), a widely acclaimed book about the business of IP. His articles, reviews and chapters have appeared in many periodicals, including \u003ci\u003eNature Biotechnology, The National Law Journal\u003c\/i\u003e and \u003ci\u003eThe Book of Investing Rules\u003c\/i\u003e (Financial Times Prentice Hall, 2003), which The Motley Fool called one of ten all-time best investment books.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e20 October 2008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470225387\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.68\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378553057420,"sku":"9780470225387","price":52.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470225387.jpg?v=1780240627","url":"https:\/\/lateknightbooks.com\/products\/9780470225387","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}