The two primary reasons why most strategic planning processes fail are a lack of sufficient (1) understanding about what strategy is all about, and (2) involvement or buy-in by key organizational members to implement the plan. Based on considerable knowledge, vast experience and know-how, Nolan and the Goodsteins proven remedies to these failures with their Introduction to Applied Strategic Planning and the Consultant’s Toolkit. The operative word for these easy-to-read-and-understand books is useful.