Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts.

Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.

Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.

Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex.

Publication Date:	30 December 2009
Publisher:	Wiley
Imprint:	Wiley
ISBN-13:	9780470511985
Format:	Paperback / softback
Page Count:	416
Weight (oz):	27.0