{"product_id":"9780470525463","title":"Get Seen Online Video Secrets to Building Your Business","description":"\u003ch3\u003eNew Rules Social Media Series\u003c\/h3\u003e\u003ch1\u003eGet Seen\u003c\/h1\u003e\u003ch2\u003eOnline Video Secrets to Building Your Business\u003c\/h2\u003e\u003ch3\u003eSteve Garfield | David Meerman Scott\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eThe era of online video has arrived—now make it work for your business\u003c\/b\u003e  \u003cp\u003eIn the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?\u003c\/p\u003e \u003cp\u003eThe must-have guide, \u003ci\u003eGet Seen\u003c\/i\u003e by Steve Garfield, the \"Paul Revere of video blogging,\" offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExamines success stories of how companies have used online video\u003c\/li\u003e \u003cli\u003ePresents a series of plans and tools that businesses can follow as they expand onto the social web\u003c\/li\u003e \u003cli\u003eProvides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're ready to take full advantage of online video's many benefits, \u003ci\u003eGet Seen\u003c\/i\u003e is the one resource you need.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eSteve Garfield\u003c\/b\u003e works with and advises Fortune 500 brands, such as AT\u0026amp;T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com\/getseen\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 January 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470525463\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e352\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380479291532,"sku":"9780470525463","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470525463.jpg?v=1780202394","url":"https:\/\/lateknightbooks.com\/products\/9780470525463","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}