{"product_id":"9780470529393","title":"Web Analytics 2.0 The Art of Online Accountability and Science of Customer Centricity","description":"\u003ch1\u003eWeb Analytics 2.0\u003c\/h1\u003e\u003ch2\u003eThe Art of Online Accountability and Science of Customer Centricity\u003c\/h2\u003e\u003ch3\u003eAvinash Kaushik\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ Internet \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eAdeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. \u003ci\u003eWeb Analytics 2.0\u003c\/i\u003e presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eAvinash Kaushik\u003c\/b\u003e  is the author of the leading research \u0026amp; analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association.  \u003c\/p\u003e\n\u003cp\u003eThe author donates all proceeds from his books to two charities, The Smile Train and The Ekal Vidyalaya Foundation. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 October 2009\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSybex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470529393\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eMultiple \/ component \/ retail \/ product \/ part \/ s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e512\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e24.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44381056041100,"sku":"9780470529393","price":37.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470529393_2833ae1a-976b-4325-9514-1488e69bcad0.jpg?v=1780182766","url":"https:\/\/lateknightbooks.com\/products\/9780470529393","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}