{"product_id":"9780470562239","title":"Game-Based Marketing Inspire Customer Loyalty Through Rewards, Challenges, and Contests","description":"\u003ch1\u003eGame-Based Marketing\u003c\/h1\u003e\u003ch2\u003eInspire Customer Loyalty Through Rewards, Challenges, and Contests\u003c\/h2\u003e\u003ch3\u003eGabe Zichermann | Joselin Linder\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eHarness the power of games to create extraordinary customer engagement with \u003ci\u003eGame-Based Marketing\u003c\/i\u003e.  \u003cp\u003eGamification is revolutionizing the web and mobile apps.\u003c\/p\u003e \u003cp\u003eInnovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGame-Based Marketing\u003c\/i\u003e unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site\/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as:\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eWhy good leaderboards shouldn’t feature the Top 10 players.\u003c\/li\u003e \u003cli\u003eMost games are played as an excuse to socialize, not to achieve.\u003c\/li\u003e \u003cli\u003eStatus is worth 10x more than cash to most consumers.\u003c\/li\u003e \u003cli\u003eBadges are not enough: but they are important.\u003c\/li\u003e \u003cli\u003eYou don’t need to offer real-world prizing to run a blockbuster sweepstakes.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAnd learn even more:\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eHow to architect a point system that works\u003c\/li\u003e \u003cli\u003eDesigning the funware loop: the basics of points, badges, levels, leaderboards and challenges\u003c\/li\u003e \u003cli\u003eMaximizing the value and impact of badges\u003c\/li\u003e \u003cli\u003eFuture-proofing your design\u003c\/li\u003e \u003cli\u003eChallenging users without distraction\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBased on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, \u003ci\u003eGame-Based Marketing\u003c\/i\u003e brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun.\u003c\/p\u003e \u003cp\u003eAre you ready to play?\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eGABE ZICHERMANN\u003c\/b\u003e is the father of Funware theory and CEO of beamME—the world's most popular mobile networking platform for professionals. He is a twelve-year game-industry veteran, having worked for CMP Media as the director of marketing for the Game Developers Conference, Gamasutra, and Game Developer magazine, as well as helping to launch and guide Trymedia Systems from start to sale as the first successful online game DRM and distribution company. A resident of New York City, Gabe blogs about games and society at \u003cb\u003efunwareblog.com\u003c\/b\u003e. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eJOSELIN LINDER\u003c\/b\u003e is a pop culture writer, filmmaker, and entrepreneur. She currently lives in Brooklyn. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 March 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470562239\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315290501260,"sku":"9780470562239","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470562239_659fecf9-6929-4344-b4bb-e371f585fb4a.jpg?v=1780106131","url":"https:\/\/lateknightbooks.com\/products\/9780470562239","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}