{"product_id":"9780470563410","title":"Social Media 101 Tactics and Tips to Develop Your Business Online","description":"\u003ch1\u003eSocial Media 101\u003c\/h1\u003e\u003ch2\u003eTactics and Tips to Develop Your Business Online\u003c\/h2\u003e\u003ch3\u003eChris Brogan\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e100 ways to tap into social media for a more profitable business  \u003cp\u003eIn \u003ci\u003eSocial Media 101,\u003c\/i\u003e social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.\u003c\/p\u003e \u003cp\u003eYou'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents specific strategies, tactics, and tips to improve your business through improved social media and online marketing\u003c\/li\u003e \u003cli\u003eLooks at social media and the wider online universe from a strictly business perspective\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. \u003ci\u003eThe Social Media 100\u003c\/i\u003e gives you 100 effective, proven strategies you need to succeed.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eChris Brogan\u003c\/b\u003e is a widely read blogger on the subject of social media and its impact on business communication. He is the cofounder of PodCamp, the international new media conference series focused on the use of social media to build business and personal relationships. Find him at \u003cb\u003echrisbrogan.com.\u003c\/b\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 February 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470563410\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e352\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e11.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378611974284,"sku":"9780470563410","price":20.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470563410.jpg?v=1780154345","url":"https:\/\/lateknightbooks.com\/products\/9780470563410","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}