Tough, smart business advice from the star of the hit TLC reality show "American Chopper"

Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.

Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.

• Offers an inside look at the business practices that built Orange County Choppers into a massively successful business
• Reveals a different side to the OCC family patriarch
• Full of practical, real world business principles that lead to unlimited success for any business

The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.

Paul Teutul, Sr., a veteran of the Merchant Marine during the Vietnam War, is the founder of Orange County Choppers, one of the world's premier builders of custom motorcycles. Since 2002, he and his business have been the subject of the hit TLC show American Chopper. For more information, please visit www.orangecountychoppers.com.