{"product_id":"9780470583784","title":"Social Media Metrics How to Measure and Optimize Your Marketing Investment","description":"\u003ch3\u003eNew Rules Social Media Series\u003c\/h3\u003e\u003ch1\u003eSocial Media Metrics\u003c\/h1\u003e\u003ch2\u003eHow to Measure and Optimize Your Marketing Investment\u003c\/h2\u003e\u003ch3\u003eJim Sterne | David Meerman Scott\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eThe only guide devoted exclusively to social media metrics\u003c\/b\u003e  \u003cp\u003eWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.\u003c\/p\u003e \u003cp\u003eWhile other books explain why social media is critical and how to go about participating, \u003ci\u003eSocial Media Metrics\u003c\/i\u003e focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy striving for more Twitter followers or Facebook friends than the competition is a failing strategy\u003c\/li\u003e \u003cli\u003eHow to leverage the time and effort you invest in social media\u003c\/li\u003e \u003cli\u003eHow to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eKnowing what works and what doesn't is terrific, but only in a constant and unchanging world. \u003ci\u003eSocial Media Metrics\u003c\/i\u003e is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eJIM STERNE \u003c\/b\u003e produced the world’s first “Marketing on the Internet” seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and a consultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association. \u003c\/p\u003e \u003cp\u003eFor more information, please visit \u003cb\u003eJimSterne.com.\u003c\/b\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 April 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470583784\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384492355724,"sku":"9780470583784","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470583784.jpg?v=1780172328","url":"https:\/\/lateknightbooks.com\/products\/9780470583784","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}