{"product_id":"9780470596999","title":"Robert's Rules of Innovation A 10-Step Program for Corporate Survival","description":"\u003ch1\u003eRobert's Rules of Innovation\u003c\/h1\u003e\u003ch2\u003eA 10-Step Program for Corporate Survival\u003c\/h2\u003e\u003ch3\u003eRobert F. Brands | Martin J. Kleinman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eFrom a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation\u003c\/p\u003e \u003cp\u003eIn this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's \"innovate or die\" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for \"addition by subtraction\" profitability. Concisely, \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e™\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDistills Robert Brands' wealth of experience as a leader of international product development teams\u003c\/li\u003e \u003cli\u003eExplains why innovation is imperative\u003c\/li\u003e \u003cli\u003eProvides the practical steps needed to deliver innovation\u003c\/li\u003e \u003cli\u003eDraws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTimely, accessible, and indispensable, \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e™ is a must-read for managers at all levels.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eROBERT F. BRANDS\u003c\/b\u003e is President and founder of Brands \u0026amp; Company, LLC \u003cb\u003e(www.innovationcoach.com)\u003c\/b\u003e. Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring “at least one new product per year to market”—resulting in double-digit profitable growth and share-holder value. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMARTIN J. KLEINMAN\u003c\/b\u003e is a New York–based business writer and marketing communications specialist \u003cb\u003e(www.commstratpr.com)\u003c\/b\u003e. His experience includes work at a wide range of companies, such as DuPont, Johnson \u0026amp; Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e08 March 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470596999\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e11.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315777794188,"sku":"9780470596999","price":36.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470596999_54d81c45-a546-475d-87cb-3e5fe46097cd.jpg?v=1780152866","url":"https:\/\/lateknightbooks.com\/products\/9780470596999","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}