{"product_id":"9780470597071","title":"The End of Fundraising Raise More Money by Selling Your Impact","description":"\u003ch1\u003eThe End of Fundraising\u003c\/h1\u003e\u003ch2\u003eRaise More Money by Selling Your Impact\u003c\/h2\u003e\u003ch3\u003eJason Saul\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eWhy does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? \u003cp\u003eSimply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.\u003c\/p\u003e \u003cp\u003eThe End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact.\u003c\/p\u003e \u003cp\u003eFor the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's \"feel good\" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to \"sell\" their impact to a new set of stakeholders.\u003c\/p\u003e \u003cp\u003eUsing his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the role of social change in our economy\u003c\/li\u003e \u003cli\u003eCapture and communicate impact in simple, compelling terms\u003c\/li\u003e \u003cli\u003eIdentify the new market stakeholders that value nonprofit outcomes\u003c\/li\u003e \u003cli\u003eCreate powerful value propositions to increase leverage\u003c\/li\u003e \u003cli\u003eImprove the success of a nonprofit's pitches to funders\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003eTHE AUTHOR \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eJason Saul\u003c\/b\u003e is one of the nation's leading experts on measuring social impact. He is the CEO of Mission Measurement, a social impact consulting firm, and serves on the faculty of Northwestern University's Kellogg School of Management. In 2010, Jason was recognized by \u003ci\u003eBloomberg Businessweek\u003c\/i\u003e as one of America's most promising social entrepreneurs. He is the author of Social Innovation, Inc. from Jossey-Bass and Benchmarking for Nonprofits. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e22 March 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470597071\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378725613708,"sku":"9780470597071","price":34.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470597071.jpg?v=1780235505","url":"https:\/\/lateknightbooks.com\/products\/9780470597071","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}