{"product_id":"9780470623121","title":"Handbook of Marketing for Continuing Education","description":"\u003ch1\u003eHandbook of Marketing for Continuing Education\u003c\/h1\u003e\u003ch3\u003eRobert G. Simerly\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eEducation \/ Adult \u0026amp; Continuing Education\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThis book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eROBERT G. SIMERLY\u003c\/b\u003e is dean of the Division of Continuing Studies and professor of adult and continuing education at the University of Nebraska, Lincoln. In addition to \u003ci\u003eHandbook of Marketing for Continuing Education\u003c\/i\u003e (1989), his Jossey-Bass books include \u003ci\u003eStrategic Planning and Leadership in Continuing Education\u003c\/i\u003e (1987), and \u003ci\u003ePlanning and Marketing Conferences and Workshops\u003c\/i\u003e (1990).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 April 1989\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470623121\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e554\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e33.54\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44381234921612,"sku":"9780470623121","price":66.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470623121.jpg?v=1781090414","url":"https:\/\/lateknightbooks.com\/products\/9780470623121","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}