{"product_id":"9780470651247","title":"The Social Media Management Handbook Everything You Need To Know To Get Social Media Working In Your Business","description":"\u003ch1\u003eThe Social Media Management Handbook\u003c\/h1\u003e\u003ch2\u003eEverything You Need To Know To Get Social Media Working In Your Business\u003c\/h2\u003e\u003ch3\u003eRobert Wollan | Nick Smith | Catherine Zhou\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ E-Commerce \/ Digital Marketing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eHow do organizations manage social media effectively?\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eEvery organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Social Media Management Handbook\u003c\/i\u003e provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEmpower employees and teams to utilize social media effectively throughout the organization\u003c\/li\u003e \u003cli\u003eMeasure the ROI of social media investments and ensure appropriate business value is achieved over time\u003c\/li\u003e \u003cli\u003eMake smarter decisions, make them more quickly, and make them stick\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGet the most out of your social media investment and fully leverage its benefits at your company with \u003ci\u003eThe Social Media Management Handbook.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eNICK SMITH\u003c\/b\u003e is GlobalManaging Director of MarketingTransformation in the Accenture Customer Relationship Management service line. He has over twenty years of experience in advertising, marketing, and customer relationship management, with a track record of value creation through effective operational sales and marketing initiatives. \u003cb\u003etwitter.com\/NickXSmith\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eROBERT WOLLAN\u003c\/b\u003e is Global Managing Director of the Accenture Customer Relationship Management service line, including customer analytics and the marketing, sales, and service transformation groups. With over twenty years of experience, he leads a global team of experts in customer-centric marketing, sales, service, and customer operations, as well as driving major growth areas in advanced segmentation, digital transformation\/social CRM, multichannel customer contact, and enterprise service delivery across the nineteen industries Accenture serves globally. \u003cb\u003etwitter.com\/RobertWollan\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCATHERINE ZHOU\u003c\/b\u003e is Managing Director of Customer Analytics in the Accenture Customer Relationship Management service line. She has over fifteen years of experience in multichannel customer experience strategy and execution, segmentation and implementation, digital media analytics, marketing and business intelligence, and customer targeting capabilities. She serves clients in multiple industries including communications, high tech, retail, financial services, and energy. \u003cb\u003etwitter.com\/catherinezhou\u003c\/b\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 January 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470651247\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e352\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.68\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378894925964,"sku":"9780470651247","price":25.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470651247_f3b2d9ff-ec0c-4f0c-80b7-ccb7ceffc8c4.jpg?v=1780117082","url":"https:\/\/lateknightbooks.com\/products\/9780470651247","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}