{"product_id":"9780470651735","title":"Affiliate Program Management An Hour a Day","description":"\u003ch1\u003eAffiliate Program Management\u003c\/h1\u003e\u003ch2\u003eAn Hour a Day\u003c\/h2\u003e\u003ch3\u003eEvgenii Prussakov\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ Internet \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eAffiliate marketing is hot; here's how to get your program going\u003c\/b\u003e  \u003cp\u003eNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular \u003ci\u003eAn Hour a Day\u003c\/i\u003e format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAffiliate marketing programs help boost marketing efforts without incurring excessive costs; this \u003ci\u003eHour a Day\u003c\/i\u003e guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know\u003c\/li\u003e \u003cli\u003eOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program\u003c\/li\u003e \u003cli\u003eCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eAffiliate Program Management: An Hour a Day\u003c\/i\u003e is the do-it-yourself guide to planning and maintaining a successful affiliate program.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eAward-winning affiliate management expert \u003cb\u003eEvgenii \"Geno\" Prussakov\u003c\/b\u003e is founder and president of Affilinomics, an affiliate management and consulting company. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to \u003ci\u003eWebsite Magazine\u003c\/i\u003e, \u003ci\u003eFeedFront\u003c\/i\u003e, \u003ci\u003eRevenue Performance\u003c\/i\u003e, \u003ci\u003eSearch Marketing Standard\u003c\/i\u003e, \u003ci\u003eVisibility Magazine\u003c\/i\u003e, \u003ci\u003eSearch Engine Marketing Journal\u003c\/i\u003e, and multiple industry blogs. He maintains his own affiliate marketing blog (www.amnavigator.com\/blog\/), for which he was named Best Affiliate Blogger in 2010. He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 April 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSybex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470651735\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e464\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e27.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379074789516,"sku":"9780470651735","price":30.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470651735_a5fd4a3b-2dcc-419f-830e-7280e3c3fdd0.jpg?v=1780198091","url":"https:\/\/lateknightbooks.com\/products\/9780470651735","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}