{"product_id":"9780470686195","title":"The Brand Gym A Practical Workout to Gain and Retain Brand Leadership","description":"\u003ch1\u003eThe Brand Gym\u003c\/h1\u003e\u003ch2\u003eA Practical Workout to Gain and Retain Brand Leadership\u003c\/h2\u003e\u003ch3\u003eDavid Taylor | David Nichols\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThis refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 \"workouts\" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical.  \u003cul\u003e \u003cli\u003eBased on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid.\u003c\/li\u003e \u003cli\u003e50% of the content is new or updated with the latest thinking on \"recession proof branding\", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders.\u003c\/li\u003e \u003cli\u003eThe authors are most influential, appearing in \u003ci\u003eThe Guardian, Marketing, Brand Strategy, Market Leader\u003c\/i\u003e and \u003ci\u003eThe Marketer\u003c\/i\u003e. The CIM have called David Taylor one of the \"\u003ci\u003eWorld's 50 most important marketing thinkers\u003c\/i\u003e\".\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eDavid Taylor\u003c\/b\u003e and \u003cb\u003eDavid Nichols \u003c\/b\u003eare Managing Partners of the brandgym, a network of senior brand coaches that help teams to create a clear brand vision \u003ci\u003eand\u003c\/i\u003e the action plans to turn this into growth. Clients include SAB Miller, Tesco, Unilever, Cadbury, Coca-Cola, T-Mobile, Kerry Foods and RSA Insurance. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDavid Taylor\u003c\/b\u003e has been named one of the world’s 50 leading marketing thinkers by the CIM. He is the author of three other brandgym books published by John Wiley: \u003ci\u003eBrand Stretch, Brand Vision\u003c\/i\u003e and \u003ci\u003eWhere’s the Sausage?.\u003c\/i\u003e He also writes \u003ci\u003ebrandgymblog.com\u003c\/i\u003e, one of Europe’s top 10 branding blogs. David started his career in brand management with P\u0026amp;G before doing an MBA at INSEAD. He then started and grew the Paris office of Added Value, where he met David Nichols. \u003c\/p\u003e\n\u003cp\u003edavid@thebrandgym.com \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDavid Nichols\u003c\/b\u003e is a leading expert on innovation and the author of the brandgym book \u003ci\u003eReturn on Ideas: A practical guide to making innovation pay\u003c\/i\u003e, in addition to \u003ci\u003eBrands \u0026amp; Gaming\u003c\/i\u003e published by Palgrave Macmillan. He started his career at OC\u0026amp;C Strategy Consultants, moving on to the marketing consultancy Added Value where he was Managing Director of Australia and then the UK.  He has a first class degree in Aerospace Engineering from Bristol University and is an aerobatic pilot in his spare time. \u003c\/p\u003e\n\u003cp\u003edavidn@thebrandgym.com \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 June 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780470686195\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e264\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e22.88\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44381059252364,"sku":"9780470686195","price":43.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780470686195.jpg?v=1780163161","url":"https:\/\/lateknightbooks.com\/products\/9780470686195","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}